Media buy
The Internet advertising environment is in constant move. In order to achieve good results, online media buy
requires experience, know-how and professionalism. Unlike the less complex traditional media world,
online media buy requires planning, constant management and optimization.
PilaMedia team will work with you to create the best customized media strategy, not before planning,
researching and developing your online sector / arena.
If you would like to make a small test campaign or if you are a larger media buyer with higher budget,
we will work out the best solution for your company that may include one or more of our online marketing services.
The online media buy is an important milestone of the online marketing campaign but before we spend your first
penny a deep and influential process of Planning needs to take place.
Media Planning Phase:
A good Online Media planning starts with Groping. This first contact between PilaMedia and the costumer is meant to
understand costumer’s objectives. This is the time to talk about existence of restrictions or special requests.
Based on the outcome of Groping, we will Establish our Strategy regarding the online media research and planning.
At this stage, we will define together with the costumer the online media buy concepts that will help us to move to
our next stage: Online Media Research.
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Finding the relevant services and channels to the costumer’s campaign is the goal of our Online Media Research.
Our target here is to select the most appropriated services (SEO, PPC, Digital media etc.)
and channels (web portals, content sites, search engines, social networks etc.) for the client's targeted audience.
After defining the relevant channels, the last step of our planning phase happens between PilaMedia and the
media sources, we call it Online Media Shopping. During this process, PilaMedia negotiates, create the cost base
and ensure the best placements.
Once the 4 planning steps are accomplished, we will present to the costumer its "made to measure"
Online Media Plan for final comments and approval and then it is time to move to The Implementation Phase.
The Implementation Phase:
The first step of the Implementation Phase is to secure the buy of the media for our client among the networks,
search engines or site publisher. Next is to deliver the ad specifications.
Once we have the ad approved and meeting the specifications it is time to switch the campaign to Online.
But our work does not finish here. From now on and until the end of the campaign, PilaMedia team will track,
analyze, review and optimize the campaign.
The changes made from now have one goal: to reach your target audience which will lead to an increase in your
acquisitions, sales, leads or any other target with minimum budget wastage.
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