Online Contextual Advertising
Contextual advertising or Targeted Advertising is applied to advertisements appearing
on websites or search engines, where the exact relevant and targeted advertisement is selected and
served to the relevant user based on the content searched or viewd by him on real time.
Using the Contextual Advertising method
As the ads are more targeted, relevant and reach the exact target audiance at the exact moment they are
looking for a specific product or service, they are most likely to get the maximum attention from
the online target audiance. Thus generating high conversion rate which leads to more quality clicks, Leads, sales and results with generating more
revenues for our clients.
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Direct Response Advertising
Direct Response drives Conversion Rate
Online Direct Response is driven through advertising methods as Contextual Advertising that solicit an
immediate response from the target audience.
Direct Response Advertising unique characteristic is the Call-To-Action.
The main idea behind online Direct Response Advertising is to deliver a marketed message to the right
audience is designate to increase conversion rate and drive potential consumers to act and make a purchase online.
A thing to note is that it is only one part of the process of Direct Response Marketing
which encompasses sales strategy, product pricing, market research, media planning and of course, online advertising.
Pilamedia, by using varios channels which online contextual advertising is one of them,
is qualified at this specialized arena that support client’s Direct Response efforts.
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