Behavioral Advertising Solution
Behavioral advertising also known as Behavioral Targeting is a model of online advertising that serves the user,
your potential consumer a relevant advertisement based on his Historical surfing habits or behavior.
Behavioral Advertising provide us with the ability to mark the potential costumer at real time
while he is looking for your product or service in order to be able to reach him a day or a week after he was
interested, when by this time we believe he would have made up his mind and now he is ready to make a step:
buy or register.
For example, two web surfers: The First has just searched some flight tickets on an airline’s website and the
Second was looking for Plastic surgery. After they finished the search, both moved to the local News Portal.
The First surfer will be shown a travel-related ad when surfing at the local news portal, while the Second will be shown a Medical Tourism ad.
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Behavioral Advertising performance
At PilaMedia we had learn that conversions and results are higher when the audience is targeted through
behavioral channel that is based on our technical abilities to track.
PilaMedia team will define together with you the Behavioral Targeting Segments
(Automotive, Entertainment, Finance, Health Medical, Travel…),
the Geographic Region and even the specific days or hours your targeted audience is most likely to be online in
order to optimize the behavioral Advertising campaign and avoid waist of your budget.
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